SOTX EXPO NEWS
2015 SOTX Theme Confirmed “Distinctiveness”
2015 SOTX Theme Confirmed “Distinctiveness”
Sound of the Xity (SOTX), is the only Chinese platform with a long-term commitment to the joint development of the Chinese and Western music industries. Now SOTX confirmed its 2015 theme “Distinctiveness”. SOTX will hold in Beijing during 28th April to 3rd may, at that time, there will be a lots of represents from music industry ,internet industry ,pan-culture industry to participate this amazing show; 2015 SOTX have the strongest influence on trade coverage, industry joint, cooperating organization, performing artists.
Music industry reforms from “Distinctiveness”
Sound of the Xity (SOTX), is an event happens every year in China. It is the first Chinese platform with a long-term commitment to the joint development of the Chinese and Western music industries. The core program of SOTX consists of SOTX EXPO and SOTX FEST.2015 SOTX will continue this pattern, SOTX EXPO+ SOTX FEST, with creating the distinctiveness as the core of music industry and music festival, to show the clear and real music industry ecology, to perfect the every weak and important joint in the developing of music industry and to give the benefit to participants and music consumers in this stage.
The difference between 2015 SOTX and the last three SOTX is 2015 SOTX adds new valuable sections: in the part of SOTX FEST, committee add “Bridge to”(such as “bridge to Europe"、 “bridge to America”)section on the base of showcase, this will be a new face-to-face chance for promoter and music artists. And at the meantime, SOTX add “xx‘s night” to give the entertainment organization and brand from different countries and areas a chance to show their abilities. For now, we already have “the night of Barcelona” and “the night of MEG” which is the special performance, and other famous music brand such as Modernsky, Maybe Mars Records, Sounds Great, StallionEra, Release and Fake, all of them have performed special and amazing shows. SOTX committee believes that our preparing will satisfy every fan’s flavor and promoter’s.
In the part of SOTX EXPO, on the base of forum and 1on1 speed meeting, committee adds public lecture, master class, corporate recruiting, big data awards and workshop section to fit industry hot spot, with integrating into music marketing idea in film and television industry, designing industry, fashion and technology industry. SOTX will invite the masters of music, investment, technology and sphere of learning to give their speech about the marketing of strange and hot songs and beautiful anchor; Song of China and 90s ‘s consumptions custom; performing market and wearable devices in music festival. For theses, there will be more than 100 master of their industry on the scene. SOTX will be the most magnificent industry event for the enterprise, merchants, brands, employees and music artists. Except that, 2015 SOTX will pay more attention on content’s practical applicability and pertinence, SOTX committee believe that we can solve the problem together, and describe the China’s music industry’s “Distinctiveness” through talking with the masters in every field.
“For now, lots of unexpected capital and hot money suddenly flow into music industry, a mass of performing way appears, because of that music industry transform add to multiplication. So we can predict the next year will show lots of high quality content in music industry. No one would like to see the same things, producers and distributors are forced to looking for new content, although it is difficult, it still can be found. According that, 2015 SOTX’s theme “Distinctiveness” is more important than usual,” Says Zhang Ran, founder of SOTX.
Integration of resource, producing with high quality partners
Since 2012, SOTX has held 3 times, SOTX has experienced from several people to a committee constitute by elites, from “gang” to associated with Modernsky and Womex which brought capital and resource. After the three years, more and more music industry experts and enterprises join in this event, reaching vast transaction and discussing lots of topics. SOTX has received applying more than 3k artists and more than 170 artists have performed. Until now, the partners of SOTX are coming from six states and 21 countries and areas. At the meantime, “music+” has cooperated with technology, fashion, film, art, design and investment.
This year, SOTX has given more possibility to music industry and producing with high quality partners. “We have accumulated lots of resources, and now what we need do is opening the resource to the whole industry, which will make the great benefits and build up a healthy pattern. We are lucky because we already have two-year experiences and seeing the leading commercial pattern. We want to cooperate with more organizations and enterprises. According to that, under our effort we can make our Chinese music have more and more “Distinctiveness”, we believe that music industry are going to more prosperous,” says HuNan, co-founding member of SOTX.